Commercial “5+ b(r)and”, Suboticka Mlekara

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During May 2009., new “5+ fruit yoghurt” was ready to hit the shelves. Strawberry created campaign where imaginary characters, – Strawberry, Cherry and Apricot, became real celebrities who got together in “5+ b(r)and. TV Commercial was treated as single music video, while integrated atl, btl and digital campaign had the objective to reveal to Serbian consumers “pure energy” and unique tastes brought by new brand. Music by award winning musician, Kristina Kovac.

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